SE-friendly urls for an e-commerce site

Discussion in 'Search Engine Optimization' started by Liminal, Jul 18, 2005.

  1. #1
    hey all,

    what do you think of the following ecommerce site selling widgets? mod_rewrite will be used to process the requests.


    1) product detail display page:
    example.com/cat/Widgets/Blue-Widget-Limited-Edition/100
    Code (markup):
    where
    cat = short for category
    Widgets = product category name. no need for the cat id to be there since the name can be enforced to be unique. there are only 10 categories.
    Blue-Widget-Limited-Edition = product title truncated at 32 chars or so
    100 = product id so that the item can be looked up and displayed. the reason it's at the end of the url is because (from what i understand) the most important stuff (i.e. product title) should be as close to the domain as possible.

    2) category page: (displays items within the category):
    example.com/cat/Widgets
    Code (markup):
    see above if you need this explained

    3) product search:
    example.com/search/color/blue
    Code (markup):
    or
    example.com/search/manufacturer/Widget-Maker
    Code (markup):
    where the word after the "search" is the search type and the word(s) that follow is the actual value to use as a search criteria

    any comments?

    thanks a lot,
    James
     
    Liminal, Jul 18, 2005 IP
  2. Epica

    Epica Well-Known Member

    Messages:
    1,007
    Likes Received:
    95
    Best Answers:
    0
    Trophy Points:
    170
    #2
    Should help your widgets get some search engine love ;)
     
    Epica, Jul 18, 2005 IP
  3. Liminal

    Liminal Peon

    Messages:
    1,279
    Likes Received:
    63
    Best Answers:
    0
    Trophy Points:
    0
    #3
    thanks. that's the goal ;)

    p.s. i wish these were my widgets. this project is for my employer
     
    Liminal, Jul 18, 2005 IP
  4. Foxy

    Foxy Chief Natural Foodie

    Messages:
    1,614
    Likes Received:
    48
    Best Answers:
    0
    Trophy Points:
    0
    #4
    I started just with the
    to say DONT DO THAT ..... make sure the title is complete...and then I read on and you say
    ....goodness..... you already know it...... do not vary away from what you are saying ... you have to be precise and word perfect with G at the moment :)
     
    Foxy, Jul 18, 2005 IP
    Liminal likes this.
  5. Liminal

    Liminal Peon

    Messages:
    1,279
    Likes Received:
    63
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Cool. so is there a query string size limit that G, Y or MSN impose? in other words, if i leave the full title in the url and it happens to be 20-30 or more words long, will the page get indexed?
     
    Liminal, Jul 18, 2005 IP
  6. Liminal

    Liminal Peon

    Messages:
    1,279
    Likes Received:
    63
    Best Answers:
    0
    Trophy Points:
    0
    #6
    also, say i sell dvds and would like to include the word "dvd" somewhere in the url... i also know that a search such as "action dvd" would be common. does the word "dvd" have to appear shortly after the word "Action" on the url or it does not matter that much? could it be before and have the same effect? is a slash between two words OK or should i work towards having the exact "Action-dvd" in the url?
     
    Liminal, Jul 18, 2005 IP
  7. mopacfan

    mopacfan Peon

    Messages:
    3,273
    Likes Received:
    164
    Best Answers:
    0
    Trophy Points:
    0
    #7
    I can't say without a doubt, but I think 128 characters is the upper limit.
     
    mopacfan, Jul 18, 2005 IP
  8. exam

    exam Peon

    Messages:
    2,434
    Likes Received:
    120
    Best Answers:
    0
    Trophy Points:
    0
    #8
    Your titles have 30 words? That sounds more like a description to me. :)
     
    exam, Jul 18, 2005 IP
  9. Liminal

    Liminal Peon

    Messages:
    1,279
    Likes Received:
    63
    Best Answers:
    0
    Trophy Points:
    0
    #9
    true. it won't be common at all. in fact, to save processing time when building the urls, we might just skip the truncation altogether. if some products will not get indexed as a result of this, oh well. those will be rare cases.

    mopacfan, thanks for your help.

    so any input here? http://forums.digitalpoint.com/showpost.php?p=241656&postcount=6
     
    Liminal, Jul 18, 2005 IP
  10. Liminal

    Liminal Peon

    Messages:
    1,279
    Likes Received:
    63
    Best Answers:
    0
    Trophy Points:
    0
    #10
    Another related question for you guys:

    i am planning to replace all spaces in the product title with dashes. are there any other characters that either need to be replaced with dashes or discarded?

    any advice is greatly appreciated
    james
     
    Liminal, Jul 20, 2005 IP
  11. exam

    exam Peon

    Messages:
    2,434
    Likes Received:
    120
    Best Answers:
    0
    Trophy Points:
    0
    #11
    I would remove everything except letters and numbers.
     
    exam, Jul 20, 2005 IP