I own a couple of websites, all of which are in different industries, and I found that by using a webmaster panel for reviews, instead of having to install a review script, makes it easier for me to convert users into buyers. SEO can be tricky, and then to convert users can be even tougher. Customers seem to be a little more calm when they can read testimonials, after speaking with many fo them. We have started using www.revoew.com for our user reviews, does anyone know of anything else out there with a panel like this, or is this new?