What are the criterias you (don't) look for in a sales letter of a cb product? 1. Would you promote a product that asks for an opt-in? Why (not)? 2. Does length matter to you? Why (not)? 3. How do you evaluate testimonies? 4. Does colour matter? Why (not)? 5. What other criterias do you have to choose a product? I am personally love colourful sales letters but am put off if a letter is too long, too wordy and too flashy. I like testimonies but wonder if they are real. If they promise "the world", warning lights start to flash!
I'll take a stab at this because I know how crappy it feels to issue a question that gets no response..Keep in mind, though, that I'm nowhere at the level of the experts here...I work PPC with decent success, not much experience with anything else: 1. No. I just don't trust the vendor to keep things legit. If I really like the product, I'll create a fake name and email and go through my own hoplink to opt in...Then I check the sales page to see if my affiliate name is there...75% of the time it is, but my experience is limited. 2. No. If it's an engaging read, length doesn't matter. I'm a writer by trade, so if there are typos or clumsy wording, I immediately leave. One time the product was good, but the sales page sucked. I just made my own sales page on a domain and direct linked to the CB product sales page... 3. Maybe it's just me and my personal aesthetic, but if the testimonies are all written in the same style, I know they are bogus. They may make me suspicious of the product and the vendor, but it doesn't automatically exclude me from selling it. 4. No. Just as long as it doesn't hurt the eyes... 5. Affiliate tools are the biggest factor for me. If the vendor can supply quality help to a newbie like me, I very much appreciate it...I don't touch anything with less than 65% commission. I check gravity, but it's not the most important factor. I also check out the product online and see if it is a legit product...Some CB products have entire websites dedicated to negative reviews from angry buyers... Hope this helped...
1) I've heard that it's better to choose a product that doesn't have its own opt-in because the product owner now has "your" visitor's info and, if the visitor doesn't buy right away, the product owner can continue to email them and still make the sale. However, you'll have lost the commission. 2) Length doesn't matter to me as long as the site does a good job of selling the product. 3) The most valid testimonials will have full names and locations and/or URL links so you know the person is real. 4) I like to see an attractive site. Color is important as long as it draws in the visitor rather than distracts them from the message. 5) Good graphics, a professional looking site, big commission (ideally 75%), and good affiliate tools so it's easier to help sell the product.
Check for sales leaks such as opt-in email forms and multiple payment options like PayPal, which may have a negative effect on CB sales.
1. Would you promote a product that asks for an opt-in? Why (not)? Yes, I prefer to do this to people I mail out about. But I would say this wouldn't I as my site has an opt-in As others have said there is a trust issue, and if the vendor steals then it is a nightmare and a very bad thing. If they don't then it can be an amazing asset and really drive conversions and upsells. 2. Does length matter to you? Why (not)? Not really - to a point I like to see a long sales page, but as long as it is proven and it works then it doesn't really matter. Of course video sales are really popular now, and again if they work then great, and the'l be short pages. It's not the size that matters, it's what you do with it 3. How do you evaluate testimonies? ..? Every site should have them and they should compliment the worries people have about the product and support the sale page.. 4. Does colour matter? Why (not)? Err, I don't know, again, as long as it works, would be nice to know that a vendor had split different colours, this would reassure me that they are really serious about their business I guess.. Some say otherwise, but I can't see it making a massive conversion difference really though, unless the graphics / colours are extremely bad / mis-matched... just simple, natural, non aggressive colours work well for me.. 5. What other criterias do you have to choose a product? Lots, but mainly my own personal knowledge based on past experience of promoting things that worked well. Also probably above all else would be a personal relationship with the vendor - if they've done something previously that was successful then it helps, or just to know them and the work they've put into something solid.
It looks like it really comes down to trust. The vendor needs a proven track record ... unbroken promises etc.