I launched a campaign early this weekend. It was my first since the QS. My ads must have been terrible. (below the .05% threshold) So Google gradually lowered my quality score over the weekend. My min CPC started at $.04 and now it is up to $.40-.50 which is slightly higher than I am willing to pay per click. In short, if I scrap this campaign and start fresh with the same landing page and a lot of the same kws will Google start me out fresh or will they use my last quality score? Additional Stats: I figure $.50 per click is too much because I am selling an affiliate product that only sends me $24 per sale. This would basically make a 2% conversion rate my break even point. Even though I am running limited MV testing I would still like my break even point to be .5-1%. My landing page seems to be doing well. I'm getting a 50% CTR from my presell page to the affiliate page. I figure this is good because I have 7 external links not pointing to the affiliate page and only 3 that do. I figure linking to various sources is good for my QS. All 7 links have some semantic value but do not link to alternate sources for buying the product. My Adwords daily budget ranged from $10-20. If they do start me out fresh I think I will come out of the gates with a higher min bid with better ads to improve my initial placement and hopefully improve my CTR. If that works hopefully my QS remains stable or goes up. The biggest problem I see with my initial campaign was the quality of my ads. Maybe I'm just terrible at writing ads. It might be better for me to team up with a PPC specialist so I can focus on the landing page and MV testing. If I keep writing ads and they keep failing then maybe I will consider that route.