I am working with the development office (in stealth mode) to determine how to use our website to assist in a capital campaign as well as future fundraising. Although this is not you run of the mill get more traffic CPC gig, I would like some suggestions or thoughts how how to keep repeat visitors coming back ....like alumni and parents....how to use the site to get them to give....how to give them a sense of community..... thanks!
Contests are a good way to keep visitors coming, especially if you have a forum. Just email all your website members (if you can) and tell them you're giving away something in turn for posting in the forums. To help the community, also give a donation equivalent to what the winner receives.