Automated Tools – Programs have been coded to check keyword rankings. Its a fact that Search Engines do not like automated queries because automated queries waste Search Engines’ bandwidths, server resources, and more over search engines are aware that they have no ability to click on results. use of automated rank checking tools can raise a flag and may lead to penalty. If the automated tools have API options they fall in line with the Search Engines’ TOS and hence we can use them. An example of such free tool is digital point keyword ranking tool.