Hey everyone, I've made a free tool to help subscription stores understand churn. The idea came from hearing a friend talk about how counterintuitive it can be. The tool shows the huge effect small changes in churn can have on revenue and growth. churnkey.io/e-commerce-churn-calculator It's fun to play about with the numbers and see the effects small changes might have for your business. It's bare bones right now but I'm hoping to add a few more features. Any ideas or feedback are always welcome! Cheers, Laurie