Sample Accounts

Anyone know "model" or "sample" Adwords accounts or other PPC campaigns available?

 

Susan,

The best that I can recommend to you is a sample that ephiphany threw together: www.epiphanysolutions.co.uk (print the ebook out, read it a few times).

 

Sample as in, what the structure looks like? Here's a quick breakdown:

Campaign has Adgroups which contain Ads and Keywords

There are a couple basic rules to follow in creating campaigns:

- if you're using the content network, set lower bids for it
- use as many negative keywords as you can find
- do not dump 1,000's of keywords into a campaign at once unless you have a very large budget to make sure each keyword gets it's share of the budget
- actively manage your account, pausing/deleteing keywords and adding new ones as necessary
- track every single keyword so you know which ones convert and which don't

For Adgroups:

- 2 ads rotating evenly minimum
- 15 to 20 keywords maximum per adgroup
- make sure the landing page reflects the keywords and ad copy closely

For Keywords:

- do not use broad match unless you have a large budget to burn through
- there are 6 categories of keywords to find: mispellings, no-spacing, competitor names, competitor urls, general keywords, buying keywords use them all to test

There's a start for you...