Susan, The best that I can recommend to you is a sample that ephiphany threw together: www.epiphanysolutions.co.uk (print the ebook out, read it a few times).
Sample as in, what the structure looks like? Here's a quick breakdown: Campaign has Adgroups which contain Ads and Keywords There are a couple basic rules to follow in creating campaigns: - if you're using the content network, set lower bids for it - use as many negative keywords as you can find - do not dump 1,000's of keywords into a campaign at once unless you have a very large budget to make sure each keyword gets it's share of the budget - actively manage your account, pausing/deleteing keywords and adding new ones as necessary - track every single keyword so you know which ones convert and which don't For Adgroups: - 2 ads rotating evenly minimum - 15 to 20 keywords maximum per adgroup - make sure the landing page reflects the keywords and ad copy closely For Keywords: - do not use broad match unless you have a large budget to burn through - there are 6 categories of keywords to find: mispellings, no-spacing, competitor names, competitor urls, general keywords, buying keywords use them all to test There's a start for you...