Same keywords, multiple adgroups?

Discussion in 'Google AdWords' started by mattmdesign, Oct 2, 2006.

0
  1. #1
    If I set up a campaign with 2 adgroups like this:

    adgroup 1:
    keywords:

    kw1
    kw2
    kw3


    adgroup 2:
    keywords:
    kw4
    kw5
    kw1


    Both adgroups use the exact same ad. Is there any disadvantage to doing this? I am copying / pasting some keywords and some are ending up in multiple campaigns. Would it be smart to delete the duplicates (which would take a lot of time), or does it not matter?

    Thanks, Matt
     
    mattmdesign, Oct 2, 2006 IP
  2. Micromag

    Micromag Well-Known Member

    Messages:
    1,757
    Likes Received:
    67
    Best Answers:
    0
    Trophy Points:
    165
    #2
    Micromag, Oct 2, 2006 IP
    mattmdesign likes this.
  3. ewan

    ewan Peon

    Messages:
    233
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #3
    By having the same keywords across different ad groups only one of them will show up, usually the best performing keyword of the bunch.

    I would recommend removing the duplicates as it makes analysing the data that much harder when you have the same keyword across a number of ad groups.
     
    ewan, Oct 2, 2006 IP
  4. mattmdesign

    mattmdesign Well-Known Member

    Messages:
    1,201
    Likes Received:
    77
    Best Answers:
    0
    Trophy Points:
    118
    #4
    Thanks! I had tried searching before posting but didn't find anything.
     
    mattmdesign, Oct 2, 2006 IP