Same impressions and CTR but earnings almost half

Discussion in 'Reporting & Stats' started by rsgreenhorn, May 27, 2006.

  1. #1
    Has anyone else experienced that with Adsense in the last week your earnings have dropped for the same type of adds, impressions and CTR?
     
    rsgreenhorn, May 27, 2006 IP
  2. antithesis_98

    antithesis_98 Peon

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    #2
    RSG this has been discussed already and the consensus is some publishers agree with you and other don't. That's just how it is.

    I had 20 clicks on a site for $1 yesterday so I am with you.
     
    antithesis_98, May 27, 2006 IP
  3. factchecker

    factchecker Peon

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    #3
    It is funny I have REALLY noticed it.
     
    factchecker, May 27, 2006 IP
  4. Fort Cake

    Fort Cake Peon

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    #4
    My traffic and CTR is relatively stable but my revenue has been up.
     
    Fort Cake, May 27, 2006 IP
  5. Burta

    Burta Well-Known Member

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    #5
    I think you will find more often than not it generally has to do with the amount of competitive in your industry. If a few big players decide to stop their adword campaigns or drop their prices per click that will reduce competition so the others would follow suit creating generally lower prices. Alternatively if more sites (ad space) enters the industry advertisers don't have to compette as much for exposure because there is more ad space to go around.

    I think you will find these are the reasons that your CPC has dropped.
     
    Burta, May 28, 2006 IP
  6. makaka

    makaka Peon

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    #6
    same here 20 click and 1 $ yesterday
     
    makaka, May 28, 2006 IP
  7. Cage Rattler

    Cage Rattler Well-Known Member

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    #7
    I'm the opposite, clicks well down yesterday (2 clicks) and approx $2
     
    Cage Rattler, May 28, 2006 IP
  8. Rey

    Rey Well-Known Member

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    #8
    Smart pricing comes into mind.
     
    Rey, May 28, 2006 IP
  9. JayZ

    JayZ Peon

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    #9
    i got $5 from one click yesterday :confused:
     
    JayZ, May 28, 2006 IP
  10. makaka

    makaka Peon

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    #10
    lucky men:)
     
    makaka, May 28, 2006 IP
  11. alps07

    alps07 Peon

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    #11
    It depends on the bid of the advertiser sometimes it happens to me also revenue for 4 clicks is more than revenue of 10 clicks on some other day
     
    alps07, Jan 28, 2007 IP