I'm hoping to garner some advice or guidance with managing my first salesperson. Tasks so far break down like this... Cold calls: 100 dials. Focused on appointment setting. Enter related calling data in crm LinkedIn connection building, account is founder of a group addressing client pain points, will be sending scripted messages to build relationships with the target market and make/drive phone appointments. 50 messages. Enter LinkedIn messaging data into crm Same outreach with Facebook group. Fb outreach Crm data entry. Lunch Reply to email outreach efforts. Email reply crm data entry Cold calls: 100 dials. Focused on appointment setting. Cold calling crm data entry. 50 cold email outreach Email crm data entry Compile lists for next days outreach Last 2-3 hours of the day reserved for client appointments. Let me know what you guys think... Please only comment if you have been employed as, or managed a salesperson.
I have managed inside and outside salespeople professionally for 25+ years. Just about all in B2B markets. I think that you are overly optimistic as to the amount of work that can be accomplished by a single person. My advise is to have the salesperson focus on the 200 dials and appointment setting. Sit with that person for an entire day and see how that goes. If a good number of appointments are set (say, 5 appointments per day, possibly more) then you will want to go with that person calling exclusively. The problem with all of the other tasks that you want done is that they are not "sales" tasks, per se, but more marketing tasks. If you have a good phone sales person, you want him or her on the phone as much as possible as the appointments are what it is all about for your business, most likely.
@jrbiz: Thanks for the reply. I will approach like you suggest, sitting with him for the first day. I was thinking I had a lot of tasks.
I run a few businesses, including an IT supplies company and also a sales/marketing consulting company. I also founded a nonprofit to help military veterans. These are all in addition to my day job as a sales/marketing leader for a technology company and serving on the boards of several technology start-ups and one university.
The OP couldn't come to the obvious conclusion from your valuable post that you are speaking from experience. Walter Hay