Sales per unique visitor

Discussion in 'General Marketing' started by coxmg, Jan 20, 2011.

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  1. #1
    For those of you who own ecommerce sites, how many sales do you have per unique visitor?
     
    coxmg, Jan 20, 2011 IP
  2. RankingDomination

    RankingDomination Peon

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    #2
    Don't you mean the opposite? Most people do not track sales per unique visitor, but rather visitors per sale. The differences will be HUGE from 1:1 to 1:100000. Some people are good at getting TONS of visitors, some are good at getting very targeted visitors.
     
    RankingDomination, Jan 21, 2011 IP
  3. Adnan959

    Adnan959 Member

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    #3
    True, if you're selling a product then I think sales is a bigger thing here, rather than traffic.
     
    Adnan959, Jan 21, 2011 IP
  4. alchemical

    alchemical Peon

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    #4
    Its not uncommon for a good converting site to be around 1% or 2% conversion rate, but of course, it really does depend on the type of site, traffic, etc.
     
    alchemical, Jan 26, 2011 IP
  5. outofphaze

    outofphaze Peon

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    #5
    My site , with targeted traffic has average conversion rate of 1-1.5% , with product cost of around 30$.
     
    outofphaze, Jan 27, 2011 IP
  6. coxmg

    coxmg Peon

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    #6
    Thanks out of phaze, if you don't mind saying, what types of products do you sell? Is your traffic PPC or free? Are you profitable based on ur PPC?
     
    coxmg, Jan 27, 2011 IP
  7. outofphaze

    outofphaze Peon

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    #7
    It is health related niche. My traffic is entirely from SEO optimization. My PPC campaigns went into 0 profit (I earned just about the same amount invested) , so I decided to give it a rest meanwhile.
     
    outofphaze, Jan 27, 2011 IP
  8. dyorn

    dyorn Well-Known Member

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    #8
    A 1% conversion is usually considered good, I would consider 1% to be the minimum acceptable, if you are getting less then 1% there is something wrong with your process somewhere and you need to fix it.

    1.5% is definitely good

    2% is great

    And if you can get your sales page converting at 3% or better, get your hands on every penny you can in order to send as much traffic as you possibly can to that page, you just hit a home run

    Remember to test every aspect of your sales process continually, no matter how high your conversion rates are, you can make them better

    Increasing your conversion rate from 1% up to 2% will double your income so it is definitely worth the effort
     
    dyorn, Jan 27, 2011 IP