Sale Page Critique

Hi,

Looking for *constructive* critique and/or suggestions for the sales page in my sig (http://www.gasforlessmoney.com/guide.html).

Thanks-

 

Its just a generic microsite trying to sell a product, I guess if you marketed well then iy would work but other than that its just a normal site...

 

Thanks Skenk. Any suggestions on what would make it feel less "generic"?

Mark

 

don't really like the color...as the background is white and table background is also white..

I think sales page is always look this way...it works for others ...should work for you

 

Mullman99,

Overall it's pretty decent. Try to add in an opt-in form that will greatly increase your sales for customers that might not want to buy that second. Also, make it easier for your customers to buy the product, everyone knows that people hate to read and read and read. So what should you do? Add in MORE buy in now images. 3 - 4 more will be perfect and should increase you're sales dramatically.

Good luck.

 

Thanks ad1, mmslax2,

The only issue with an opt-in is that this is the sales page that Clickbank affiliates point to, and some of them get very nervous when you have an opt-in on the sales page.

Even though a user would have been cookied in order to see the opt-in, many affiliates have a distrust of opt-ins on a sales page, feeling that somehow they might be circumvented on a sale.

 

There is no contrast. Color is too bland, page feels "empty". Definitely need an eye-catching graphic(s) at the top, not just a logo. If it wasn't for affiliates to point to then I would support adding an opt-in above the fold and another at the end.

 

I agree on this, I also would use another font (use verdana or any sans serif font). Make the top line a bigger font size ("Are you TIRED of paying SO MUCH MONEY FOR GAS?") make that one stand out, use for this a red color. Maybe use some background so the page stands out on itself and make the page itself easier for the eye, not entirely white.

Make the "Save you 25-50%" big and stand out from the line ("Here's the Simple Answer to High Gas Prices that will save you 25-50% off the cost of gas, and your savings can begin TODAY!")
This way the reader when the screens the page, they read ".....SAVE YOU 25-50%........TODAY".

Maybe for the guarantee, you might want to use some "iron glad guarantee"- icons or some nice other icons, you can get these at istockphoto. This will make it look more profesionally.

I don't like the sentence :"However, you must act now. I can also guarantee that the price for The ULTIMATE Gas Saver Guide is going to go up. Soon."

I would do something like " Limited Time Offer Only! Act now before the price will increase to ...."

But you should also chance the logo/header, really, it looks not very profesional. If you need help with this or need a header, PM me and I will work something for you that will certainly look better than this one. For me it's 5-10 minutes work since I have worked with photoshop for a long time. I will do it for free and do it this weekend, just to get you going.

Sorry for my bad english, not my main language and Good Luck,

Emiel

 

Stay away from the generic, trying to sell a product, homepage.

I see these sites all over the place. It’s basically just a sales letter with borders on each side, and it starts off with a person’s name, and then a date after it. How typical.

I don't care about the date of your letter, and the whole thing reminds me of other sites, in which I'm sure just about all are crap.

You don't want to look like them.

Then the letter goes on, and on, and on, and on….

Not in your site, I'm just saying what I see in the same design as your site.

It has the typical checkmarks next to each selling point.

It has loud, ugly red text.

Stay away for the “you must act now” bullshit. That may just kill it for you. I know it would turn me off.

Try to be different. Give them some free stuff, tips, ideas, and whatnot.

The star with the MONEY BACK GUARANTEE! and the text underneath it looks amateurish.

You may want to consider not doing an opt-in page. They don't work.

David DeAngelo, real name Eben Pagen, with his site DoubleYourDating.com finally wised up after 5 years! He changed his whole site. He use to have a opt-in page, and the typical sales letter. Very few went to his last page.

 

Drop this image completely: cooltext93290204.jpg

Enlarge your headline ""Aren't you TIRED of paying SO MUCH MONEY FOR GAS?"" greatly, change to red, impact font to start off

 

Thanks all for the constructive criticism.

Smizzle, Copper12-

Thanks for taking the time to offer your in-depth advice. Made some changes, working on more.

Much appreciated!

 

I don't think this sales page would convert very well. You need to make
it longer and add some more content. More testimonials would help too.