Sacrificing www. for a keyword on the end of display Url

Do you much prefer to not use www. in front of your display Url?

I was trying to squeeze in a keyword on the end of the display url, couldn't but then removed www. and could then put in the extra word, a city name, which is relevant and makes a lot of sense for the ad.

I dont think the www. missing would put them off really would it?

 

I don't understand what you are saying. How are you removing the www form a domain name? When you register it you are not registering a www...

 

In adwords, when your putting together an advertisement, you have to display a url.

And im asking about peoples preference with regards to including www. in the ad text.

The option is there to include it or not.

If you look at an adwords ad you will see what i mean.

 

Pipes....keep it as it is... for the MANY times I have tested, removing www. in your display url doesnt really anything to your conversions.. but adding the extra keywords at the end really makes a difference to your click conversions, and also your cost conversions ...

So to answer your question....nope it won't put them off

 

Hi Widmaer, thats good news il stick with that approach then, sounds good all round.

 

No problemo Pipes

 

Pipes

In my experience I agree with wildameer and I haven't seen a huge difference, but if I were you I would test both to make sure

 

Thanks tmeaster, its a good point about testing both.

 

I have seen much better click thrus without the www. Also try camel case to visually seperate individual words in your URL (like ThinWebs.net instead of thinwebs.net).

 

The more keywords in your ad the better. Therefore if you can fit one keyword into the display URL, then it'll come up bolded for the viewer and create a better chance of click thru.

Also, I've noticed (and I'm sure you probably know) that you can actually put whatever word you want infront of your domain name. For example instead of www.buyclothes.com you can put Giftcard.BuyClothes.com to promote a giftcard better, even if you haven't set up that site...

 

Thanks rideswitch, u handy tip there.

So even without a subdomain setup, its ok to do this? another nice tip, that method could work well i believe with a keyword in front like that, especially if it reads well with the domain.