Running Targeted Advertising Campaigns Through StumbleUpon

Discussion in 'General Marketing' started by drig, Feb 19, 2007.

  1. #1
    Here is the original article: http://www.virtualmarketingblog.com...ed-advertising-campaigns-through-stumbleupon/

    StumbleUpon, which is one of the largest social bookmarking sites, currently sells targeted visitors at just $0.05 each. Below is a screenshot when making campaign, which shows how targeted you can get.

    After you create a campaign it takes about 24 hours to approve. Once approved, funds can be added by using PayPal.

    StumbleUpon also produces from pretty graphs, showing the number of visitors and also the number of “thumbs up” and “thumbs down”

    After purchasing a campaign for another site, a $65 (1300 visitors) campaign delivered more than 2100 visitors (or about $0.03 per visitor). Why? Because “Using the StumbleUpon toolbar, members rate content “thumbs-up” (really like it) or “thumbs-down” (not for them). The more people who vote “thumbs-up”, the more quickly it will spread. Well designed and targeted content often starts to spread virally through StumbleUpon. The more people who see it, the more they pass it on to their friends (both within and outside of StumbleUpon).” Thus, the people who gave the site a “thumbs-up” diverted more traffic to the site.

    Overall, the traffic wasn’t the highest quality (many users left or “stumbled” another site quickly), but there were some users who ended up staying on the site. After everything had been completed, there was a positive return on investment.​

    Disclosure: This is my internet marketing blog, but the full text has been reprinted here, because I hardly seen anything about paid stumbleupon advertising.
     
    drig, Feb 19, 2007 IP
  2. rootbinbash

    rootbinbash Peon

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    #2
    Nice article but dont forget if they stumbled yo,you will gain a backlink from that user.I see lots of pr 5 pages there (i own a pr 4 ;) )
     
    rootbinbash, Feb 20, 2007 IP
  3. iul

    iul Well-Known Member

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    #3
    I think those links are nofollow
     
    iul, Feb 20, 2007 IP
  4. drig

    drig Peon

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    #4
    Thank you.

    Correct, the links are nofollow. I just checked the source of one of the pages:
    <a rel="nofollow"  href='http://www.virtualmarketingblog.com/' target='_new'>Virtual Marketing Blog</a>
    Code (markup):
     
    drig, Feb 20, 2007 IP
  5. Internet Whizz

    Internet Whizz Banned

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    #5
    StumbleUpon is growing everyday..!
     
    Internet Whizz, Feb 20, 2007 IP
  6. dustin

    dustin Peon

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    #6
    Thanks for the tip. I knew of StumbleUpn, but not their advertising options. I signed up to test the program out...
     
    dustin, Feb 20, 2007 IP
  7. datasolution

    datasolution Banned

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    #7
    good resource....

    thnx...:)
     
    datasolution, Feb 20, 2007 IP
  8. drig

    drig Peon

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    #8
    Thanks everyone. I plan on writing a follow-up article on what sites work the best, because I see a lot of people buying traffic from stumbleupon and not receiving a positive ROI, mostly because of their website content (non-unique, adsense resources, etc). The real benefit of stumbleupon is getting those "thumbs up" and getting all the free traffic to your site.
     
    drig, Feb 20, 2007 IP