This is a great thead to the OP, i wish you luck. The good part is it doesnt cost a lot to get started, so why not see what you can do. YMC, I really like your comments about the domain name. i agree start with a good descriptive brandable name and don't work about initial PR...it will come.. You are in this for the long haul right? So what is the big deal with letting your PR pick up over time. BTW, I just started a blog directory...and did pretty much everything you outlined in the set up...I am just now getting to the fun part(promotion) If you want to take a look or submit your blog free, it is in my sig