Does any one know of any good resources for deciding on logo colors? I have read a few articles in the past but they were fairly conventional and "old school". Moving to the newer "Web 2.0" color schemes is changing everything. Looking for insight as to which colors convey certain attributes (i.e. stability, innovative, creative, ect.) and any colors to avoid because of negative perceptions and possible passing fads/trends. A link, article, or personal knowledge/experience would be helpful. Thanks in advance.
One of the biggest challenges I see with the newer style logos is making them work across multiple media types. Gradients, shadows, and 3D elements look great on the web but conventional companies have to use these things in their print ads, on clothing, and promotional products. I see a lot of logos on this site and others and wonder if they work in the "real world" or just online. Beyond that, I would love to know if the consumer psychologist types have studied the new logo colors the same way they did prior to this "web 2.0" style. Bright greens and blues - what message do they convey?
A few things that come to mind that I have read and heard here and there. No more then 3 colors in a logo. Blue promotes trust, which promotes money investing and spending. Red is a passionate color romantic. Yellow and bright colors attract interest good for drawing attention. I’ve never heard much about green but I see it a lot lately, anyone know the signifgance of green?
Thanks Soner. I will have to contact you to discuss that site. It was a bit confusing but I like the color pallets.
Hi, generally I use green and yellow as accent colors. I love using greens along with blues(Like mediafire.com) and Yellows also look very nice as an accent for blue. or red.
I must say as a logo designer that color green loses his popularity with 2008. Many designers began to leave using colour green.
Web 2.0 is a fad; take the extra time and design a logo with interchangeable colors. A good place to start looking for inspiration is Colour Lovers.
Good point. That is what I mean by "trendy" colors. I worry that some of these popular colors are not going to be timeless for some companies. They will be like the almond yellow and green home appliances of the 1970s. - What were they thinking?
The reason of the over usage of colour green in 1970s was probably about politics. In 1970s the words like "nature, freedom" were very important and colour green stands for those words. I think thats why.