I am part of the beta program for Rubicon Project. As part of the service, they need my login information to adsense and other ad networks. Isn't this a violation of Google adsense policy? Does anyone know if Google is willingly working with the Rubicon project? Am I at risk of getting my account cancelled if I give them my login? for those who dont know what Rubicon project is, you can read about it here: http://www.techcrunch.com/2007/10/08/rubicon-project-launches-a-network-of-ad-networks/
Maybe they are working with google. There are some services that adsense is implemented. Hubpages asked me for zip code and last 5 digits of phone number I used in Adsense and they are giving a share of revenue. It's okay to sign up if that's a similar system because I received an e-mail afterwards from google asking me if I want to use my adsense account at hubpages. http://hubpages.com/_directin/hub/TOP-TEN-SOCIAL-NETWORKING-SITE-REVIEWS_
I signed up, but got in to late so didn't get accepted. I wouldn't have given them my AdSense password. Don't care who it is... even if AdSense support e-mailed me asking me for my password.
you should go ahead and send a mail to google directly, and i'm sure they can clear this up for ya! best bet!
If you are concerned, then I would check with Google. However, I would not be concerned. The Rubicon Project is a new company run by some very reputable people who have been involved with other reputable Internet ad companies ~ L90/adMonitor/StrongMail. The Rubicon Project looks like they have a great tool to help publishers make more money and make it easier to work with all the ad networks out there - I intend to use it.
i was accepted into the program but have yet to use it . does anyone whos currently using them care to share their experience with them ?
I got accepted a while ago, but just got a call this week indicating that they are ready for me to join the beta. They called me and two people from Rubicon spent about an hour walking me through everything. It seems like a win-win situation. What they aim to do is create a live bidding process where they select the highest paying ad network for each ad impression on your sites. By doing this, they would obviously make more money for you than if you had to manually try to figure it all out. They said that at some point they will start charging for their service, and that it is projected to be in the single digits of your earned income. If they are generating, say 30-50% more income for you, and want to take 5%... you are still up 25-45% from not using them. I am a bit nervous about it though, so I believe I will contact Google to find out if they are aware and OK with it. If they are, I'd guess the other networks probably are too. I can see the goods and bads for the networks. The goods being that if Rubicon does their thing well, then you should get a lot less defaults with any network, and you should get better click through rates with all the networks. So that is good for the network. Defaults just add load to their network and don't benefit them at all. And, obviously, they wan the click rates to be high. The downside is that the largest networks would give up some control and may have to compete more directly with the niche networks. For the niche networks it will give them a lot more business. Seems like mostly a win-win.