A lot, lately I've been seeing that best wway to get trafffic, is sending out your news release to a bunch of rss feeds and submissions.... But my sites don't have news, they got great info, services, but not news like "just announced that ...." or "its been reported that..."" What are you guys using to show us a news? I've been having a problem in this field. I mainly got static content, and not "new" content
You make your own news with the sites you have. I am sure that there are new products in your industry constantly evolving. Start with those. Tell people the features and benefits of owning them. News is not only current events.