I have a page in my site that I update daily from a database with a php script. What is the best solution to publish the data via a RSS feed to allow clients to subscribe AND to submit feeds to generate traffic. I can build a php script to display data in other sites but this will not work in my blogs. So what options do I have to build a reader to display the same information on the blogs. And I would like to stay away from the free RSS Readers to prevent their link advertising on my site which would hurt my SERP. Any help would be appreciated.