RSS stands for Really Simple Syndication or Rich Site Summary however it is often referred to as the feed or news feed. But it got no advantages as per SERPs.
hello Pooja Gupta RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site's email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News. Adding RSS feeds can help a site ranking, but in a less direct way than the unique content available on your pages. Obviously if you are directing multiple feeds to your page, it is not practical or useful to take all the links and rewrite the content on your own pages. What is important to note is that the SEO value is directed to the source of the RSS feed - in other words, if you publish RSS on your site, the site that delivers the RSS feed to your widget gets the SEO value and faster indexing than otherwise they might. This does also mean that publishing a widget containing an RSS feed from your blog onto your homepage is a good way to get fast and thorough indexing of pages by Google. Having an RSS feed on the page means you are getting information from somewhere and that information will usually be a blog, news, search results or product review or something that is updated regularly rather than static content. Easy-to-implement RSS feeds are available for almost any imaginable topic and having one or more feeds on your website will certainly enhance your visitor experience. Your visitors will most likely appreciate this added content with up-to-date information. They will be more likely to revisit and stay longer while reading these RSS feeds. If you are adding RSS to your website for Search Engine Optimization (SEO), there is one important rule that must be followed: DON’T USE JAVASCRIPT! Why not? Because search engines don't look at JavaScript, so JavaScript feeds are useless for SEO. To make news feeds visible to search engines, their text has to be embedded into your page. If you view the source of your page and you don't see the actual text of the news feed, then search engines aren't going to see it either. RSS is one of the hottest phenomenons in the webmaster community today. RSS that benefits SEO is a topic that’s been very much overlooked. Implementing RSS into websites has become much easier so that even non-programmer types can do it. RSS should be viewed as a must for any website that would normally remain very static and should be strongly considered as a part of all SEO projects. thank u