Can a page or sites do well in the search engines if its content is from custom RSS feed? By custom RSS I mean I supply a topic to a news feed and get back an RSS feed. Since I word the topic the set of items in the RSS should be unique. If all other things about the site are optimized, this content should be focused and current so I would think it would do well in rankings but I am not seeing that after about 6 months. It ranked quickly in MSN and slipped a bit. I don't see much natural traffic from Google or Yahoo.