RPC lower than Google?

I'm seeing very low RPC for my Yahoo ads, much less than Google Adsense. Is this the norm now or is it because of the type of ads i'm running?

 

What's your RPC? It might just be the ads you're targeting.

 

My RPC is about $0.15

I'm targeting movie/entertainment ads.

 

well, I rather look at any other category which might match little bit with your site content..

change category till you don't get atleast 25 cents.

 

YPN overrides your Category on some sites which can drop your earnings..

 

Temporarly.

 

I've tried changing to a lot of categories. My site is entertainment based so these are probably the most targeted ads. I've tried dating, movies, celebrities, internet, and a few others.

Plus, it seems like my ad targeting choices aren't really working that well, as Yahoo changes the ads to stuff like "Cheap Hotel."

 

Sometimes I think the ad targeting is just a "Suggestion" for the Yahoo algorithms. Other times it works perfectly in my view, but it can show ads for Traveling when I am targetting the Computer category or sub-cat.

 

yep its temp.. so just give it another go it may be some advertisers dropped out.