SMO is Social Media Optimization which means that you optimize your site in order to make it easy for people to share your pages to their social media networks so the more people sharing your content the more people will be able to reach your site and as a result increase the traffic that it gets. If your content is informative the chance that other sites will link to yours will be increase which means natural link building (what Google wants) and as a result better ranking on search engines. Additionally google and the other search engines have start taking account the popularity of a website on social media sites so the more popular a website is on social media sites the better for its ranking on search engines. I hope you will find this helpful!
Very much true. SMO also offer good traffic so you can get benefit and also you build a brand of your company or site. It also make a path for new clients and conversation.
The main role of social media optimization is to attract the visitor into your site and stay visibility on online marketing through this technique.Today every Smo company wroth its name is using different technique to get a foot in this segment.