Ok, recently made a mistake, as most people do when learning PPC, had not taken into account the need to estimate ROI on something i was beginning to promote as an affiliate, and fortunately realised how it was impossible to make this particular thing profit but at least became aware early enough to have not really wasted more than a few £'s Anyway i now know i need to be calculating an estimated ROI, checking out if i can get affordable clicks before even putting together a landing page for a product or service and from what i think is correct is, its safest to go by a 1% ROI? obviously if it does better than 1% thats great and everything, but basically am i correct in going by a 1% estimated ROI? So if i can get a suitable CPC, at a position that i find that works and at a 1% estimated conversion rate then im going the right way about it?
I aim for 100% ROI and expect at least 1% conversion rate on the product or offer. For example, on a product with a $10 payout, I want to spend a max of $5 with max CPC bid of 5 cents. Of course, there are other factors. Sometimes, the conversion is less than 1% but the payout may be big enough to compensate for that.
Thanks for the guidance vesparich. Edit just realised my original post didn't quite make sense i referred to ROI of 1% but meant conversion rate of 1%, getting mixed up