So the past couple weeks I'm doing totally fine on ringtones, and then all of the sudden and for no apparent reason (no changes), they just start sucking it up. I'm getting just as many clicks in PPC, my landing page converts about 60%, but NONE of them are converting in Azoogle. For the most part I run Dada, which was working well and everybody seemed to convert on. I haven't gotten a lead in like 20 hours, and it's really starting to bug me. I had 1 lead on Sunday, I actually lost money and I'm only bidding $0.10 per click. Why all of the sudden is nobody converting to a lead in Azoogle? Because that seems to be the only problem. Maybe I should switch from Dada...
Ringtones seem to be a jumpy market right now, one day could be heaven and others could be beyond hell. I would wait a few more days before drawing any conclusions. Don't you love that affiliates get into their numbers so much that it frustrates them to see unfavorable stats? Hehe.
it's so up and down with tones..... im not gonna do what everyone else says ((GET OUT NOW!!!)) but i will say to diversify your marketing into 2 or 3 strong areas. it will pull your focus away from your main thing, but it will help you survive if your conversions get shi++y on one project.
Ringtones can be harsh. I only had 1 lead today, but did way more advertising on my sites for ringtones than I've ever done before! So figure. Some days you win, some days you lose.
My leads are jumpy too - it depends on the day. I think the biggest issue currently with ringtones is the landing pages. Users are tired and very aware of the current landing pages that Azoogle, etc provide. They need to be changed. A big plus would be to have names and previews of popular songs on the landing page itself.
My ringtone sales are very steady. I can almost always pinpoint any change due to an issue, be it with a traffic source, be it with my site, be it with my campaigns, be it with changes in competitors etc. I just don't see these up-and-down jumps some of you see, and honestly statistics don't really work that way. If you are pushing small amounts of traffic you will see a lot of variation, but you will see that with anything. If you are pushing a lot of traffic and you are seeing wildly different conversion levels across large data samples, I suspect if you actually investigated you could find the issues or issues that have impacted your changes. It is not always easy to find, and not always worth the time to investigate, but when you have reasonable data sizes, averages do work out because they naturally account for all the little things that might change from one day to a next. I have tracked down these items to major conversion changes in the past: Landing page failure where it was not resolving all the time or very slow. Cut my conversions by 2/3rds. New Competitors or bid changes on prime keywords or campaigns. Ads stopped by one of the PPC engines for whatever reason. Hosting problem on my end. Numerous other reasons. Like I said, there are a lot of things that can factor into it besides people just aren't interested. If you have 100,000,000 clicks, the chances you would have 10 conversions one day and 100,000 the next day is pretty much zero.