I want to clear my doubt about "Google Rich Snippets" before using it on my website. I want to use "review" rich snippets on my site and my question is do I have to show rating or reviews about my services on webpage first, only then I should use rich snippets feature?? Or I can use rich snippets without showing any rating or reviews on my webpage.... If so, Doesn't it mean that I'm misusing this feature??
Yes you need to have review and rating on website. You can mark up either individual reviews (for example, an editor's review of a product), or aggregate review information—for example, the average rating for a local business or the total number of user reviews submitted. Here is one informative article about the rich snippets, http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146645 Hope this helps.
thanks for your reply, I too was considering publishing any review on my webpage first.... otherwise it would be the misuse of this useful feature.
Very good and informative answer. It will help me and others as well for the topic. Thanks for sharing.