Right price for a website?

Is there a general rule to calculate a good price when buying a website? How long time should it take for the website to pay itself back? (For example if a site generates netto 10$ per month, how much "should" it cost?) Of course, the price will depend on many things, but is there a general method of pricesetting?

 

I would never pay more than 10 times monthly earnings.

 

roughly 8 times the monthly revenue from the website..

 

Tbh i would say more like 6 times month revenue. However, it depends very much on how long back the seller can record these earnings and quality of site. If your looking to buy, be very careful to check the website thoroughly with all available tools. You'll definitately want to know where the traffic is coming from.

 

on average it should be 6 times. But that depends on how long the site is established. The longer its established, the higher the multiply

 

its depends on site rank and status and earning also

 

I am looking to buy a website myself that generates revenue via adsense. What multiplier of monthly revenue would be a good number?

 

If you are buying a website. Make sure the website hasn't been banned by adsense already. People try to off load websites because they get banned.

 

You should be able to get at least 10X the monthly earnings.

 

I normally pay 10-12 months revenue. Total revenue, not just profit.

 

Is there a general rule to calculate a good price when buying a website?
The most common rule is the site average monthly earning.

How long time should it take for the website to pay itself back?
Normally seller will sell at 6x of monthly earning,so you roughly need 6 month to break even.

 

Less than 6 months old - 3/4 months revenue if it looks stable. 12months + old, I would be looking at 6-10m months, again depending on the stability and how it was making its money.

 

Wow anyone who says 6-10x monthly earnings knows very little about the industry. Established high earning sites very often go for 2x yearly income or more. The 'rule of thumb' for ESTABLISHED sites earning 15k+ a month is 2.5X yearly profit.

 

Depends on Stability of the niche, for some sites you can get about a years worth of profit

High risk niches get around 2-6 months revenue.

 

15 x the monthly earnings

 

It depends on the PR, SERP and many other things like google traffic, so only revenue is not enough, traffic origin is also there which plays a role.

 

I have heard the norm is usually somewhere between 8-10x earnings.

 

6-8 months of NET revenue at most BUT others try for 18 months+