Right Place For The Content

Discussion in 'Search Engine Optimization' started by Clientchuk, Jan 17, 2010.

  1. #1
    Is it better to post new content on the front page or create a separate category (like blog) where I will put my articles in? The site is commercial so I think it won't be good to post full text in the front. But I my front page is the most important and I want it to be ranked high. Should I mention only description or titles of my content on the front page with the link to the full text?
    Any advice?
     
    Clientchuk, Jan 17, 2010 IP
  2. Canonical

    Canonical Well-Known Member

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    #2
    The best way to add fresh content to your site IMO is to add new pages... not by changing existing ones. Each page you add is a chance to have a new <title>, new <h1>, new <h2>, new content, new keyword rich page name, etc. where you can target a new keyword phrase without chancing messing up your rankings for existing pages by changing their content.

    Your home page should be targeting your head terms (hardest to rank for terms/phrases). The deeper you link into your site, the more long tail your targeted keyword phrases should become. I'm a big fan of theme pyramids as a site architecture. It's based on this concept.
     
    Canonical, Jan 17, 2010 IP