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Ridiculous change to Adwords Policy re: display URL: Must Read

Discussion in 'Google AdWords' started by muchacho79, Feb 20, 2009.

  1. #1
    ==========
    Beginning the week of February 24, we'll implement a change to our AdWords policy regarding multiple display URL domains per ad group. Please read on to determine whether your AdWords account will be affected by this change.

    In an effort to provide more relevant results and a high quality experience for our users, we've made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group must have the same top-level domain. Please note that this amendment to our policy applies to all advertisers, regardless of previous exceptions or acceptability of any ad groups.

    For example, an ad group containing any of the following display URLs would comply with this policy because all URLs contain the same top-level domain, “example.com”:
    • www.example.com
    • www.widgets.example.com
    • www.example.com/widgets/redwidgets/
    • www.example.com/index.html
    The following display URLs in the same ad group, however, would not comply with our policy because their top-level domains don’t match:
    • www.example.com
    • www.example.widgets.com
    =========


    Obsurd change IMO. This means you can no longer 'split test' landing pages if they are on different domains.

    You can no longer split test domain1.com vs domain2.com

    Why they have done this is beyond me!
     
    muchacho79, Feb 20, 2009 IP
  2. rustybrick

    rustybrick User ID 3

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  3. muchacho79

    muchacho79 Peon

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    #3
    muchacho79, Feb 20, 2009 IP
  4. giorgioarmani

    giorgioarmani Well-Known Member

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    #4
    I don't understand the problem?
     
    giorgioarmani, Feb 20, 2009 IP
  5. vesparich

    vesparich Peon

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    #5
    There are ways around it. You just need to think outside the box.
     
    vesparich, Feb 20, 2009 IP
  6. AmpedHosts

    AmpedHosts Active Member

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    #6
    Wow that is ridiculously stupid in my opinion...
     
    AmpedHosts, Feb 20, 2009 IP
  7. muchacho79

    muchacho79 Peon

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    #7
    The ways around it are obvious, that's not my point.

    My point is, it's more hard work for an advertiser to have to separate their domains into 2 or more AdGroups. What's more, you can't split test between Adgroups - Google will choose the best Ad Rank of the 2 Ad Groups.

    As AmpedHosts correctly points out - it's just stupid.

    Split testing domains is a part of improving your account and improving your ROI - I don't see how it helps the visitor.
     
    muchacho79, Feb 20, 2009 IP
  8. muchacho79

    muchacho79 Peon

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    #8
    The problem is it makes life a lot harder for the advertiser to split test 2 different domains. We have to separate them and the way Google works means it's no longer possible to spread 50/50 impression ratio between the two.
     
    muchacho79, Feb 20, 2009 IP
  9. rustybrick

    rustybrick User ID 3

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    #9
    rustybrick, Feb 22, 2009 IP