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    Advertising (learn more)

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Rich media or text ads

Discussion in 'AdSense' started by opportunist86, Dec 15, 2011.

  1. #1
    What is more preferable, rich media or text ads? I know a guy who makes good money with only text ads. Although rich media looks beautiful.
    SEMrush
     
    opportunist86, Dec 15, 2011 IP
    SEMrush
  2. enakeprimen

    enakeprimen Active Member

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    #2
    Google recommends us to use both text and rich media ads
     
    enakeprimen, Dec 15, 2011 IP
  3. opportunist86

    opportunist86 Active Member

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    #3
    I know that. But which one has high CTR? Or if anyone has good experience with adsense, what would they prefer?
     
    opportunist86, Dec 15, 2011 IP
  4. ColinLiang

    ColinLiang Peon

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    #4
    Can't answer that, there are too many variables. Anything from your industry, your product, the demographic of your customers, your headline, your copy, your marketing strategy, the location where you're placing the ads, your call to action etc etc can all affect the CTR of your ad. Just split-test it and see how it goes. There aren't golden rules for this sort of thing.
     
    ColinLiang, Dec 16, 2011 IP
  5. RossCheal

    RossCheal Active Member

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    #5
    I use both and it works better for my site than say Text ads alone.
     
    RossCheal, Dec 16, 2011 IP
  6. leakhna

    leakhna Peon

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    #6
    I prefer choosing both. Usually taking the recommendation from the host company should be better
     
    leakhna, Dec 16, 2011 IP
  7. COBSolutions

    COBSolutions Well-Known Member

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    #7
    hmm there is nothing beautiful when it is a question of making money, just try out various ad units, styles and methods with adsense, stick to what works for you best.
     
    COBSolutions, Dec 20, 2011 IP
  8. aira

    aira Active Member

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    #8
    I don't know exactly which type of ads gives more CTRs, but so far - it's still the text ads that brings earnings.. Maybe it depends on the site's niche or product
     
    aira, Dec 20, 2011 IP
  9. digitalwebman06

    digitalwebman06 Active Member

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    #9
    both are cool but i think nowadays its better to use the text ads.
    thanks
     
    digitalwebman06, Dec 20, 2011 IP
  10. fash55

    fash55 Peon

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    #10
    there must be a different solutions for it
     
    fash55, Dec 20, 2011 IP
  11. druidelder

    druidelder Peon

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    #11
    We refused to do the rich media ads for a long time because of the industry we were in. We finally decided to givce it a try and our earnings did increase. Our traffic was also increasing at the time, so it is hard to say exactly how much. From the numbers, I would guess we went up between 5-10% by switching.

    While the algorithim is not perfect, the longer you use them, the better google knows your clients. It uses that info to decide which ads are more likely to get clicks and when. They want to earn money too.
     
    druidelder, Dec 20, 2011 IP