Revolutionary Adsense idea for more publisher control

Discussion in 'AdSense' started by Ganceann, Feb 17, 2007.

  1. #1
    The idea is quite simple really. It is based on handing inventory control to the publisher and therefore enabling publishers to maximise their earnings and inventory quality.

    Adwords has detailed reporting for adwords advertisers that enable them to measure performance of their ads and the associated ROI.

    My idea is that Google create a reporting structure for adsense publishers to enable them to weed out consistently poor performing and smartpriced adverts from the inventory that they are able to display.

    People say they can exclude sites and many people do exclude MFA sites. However, this is based on 'theories' and 'hearsay' but without fact or merit. The APRS (Adsense Publisher Report Statistics) would be used to enable publishers to get statistical evidence to request removal of poor performing adverts.

    I believe this would be a win:win:win situation for google, the publishers and the advertisers.

    Google would gain as the overall ad quality was forced to be improved by HUMANS (publishers), instead of relying so heavily on their quality score as is the current position.

    Publishers would gain as they would have total control over the ads that appeared on their sites from the available inventory and would help eliminate smartpricing woes and increase the stability of income. It would enable publishers to take more of the uncertainty out of their adsense income.

    Advertisers would gain as they would be getting REAL feedback from disgruntled publishers who chose not to use their poor performing ads. This could save them money and help increase their ROI by forcing them to re-evaluate their ad copy.

    In essence, I believe the smartpricing aspect of adsense could be incorporated into publisher accounts so that human decisions can be introduced on reporting statistics instead of solely relying on the algorithm. I feel it would simply be extending the existing smartpricing algorithm to have direct publisher input - or making some adjustments to enable publishers to manually opt out of receiving specific poorly converting adverts.
     
    Ganceann, Feb 17, 2007 IP