I am building a service that aims to outperform any traffic available today. The check list I use to review myself against the other services is as follows: #1 Does the visitor arrive at your website pre-educated with a thorough understanding of what you're offering and the value of the offer? #2 Is the visitor arriving of their own conscious will or have they arrived through: + An unexpected loading of your site in a pop-up or frame? + A poorly described search engine listing? + A service that gives incentives and/or money to the visitor when they visit your site? + The lure of a misleading advert? + An accidental click? + Parasites, spyware, spam, or other malicious techniques? + A badly categorised or explained directory listing? + A misspelled domain name? #3 Does the service charge you money even if the traffic they deliver does not buy your product or service? #4 Does the service work on the theory that blasting your website with thousands of hits will justify that they're fulfilling their part of the agreement, when in actual fact they're wasting your bandwidth and skewing your stats? #5 Does the service operate openly and transparently showing you exactly where your traffic is sourced and how their anti-cheat systems work? I have briefly discussed futher at: http://forums.digitalpoint.com/showthread.php?p=3567006&posted=1#post3567006