I agree with @wvcaudill2 that the ads are not related to your topic. You might be able to improve that by adding some more related keywords and description tags. Maybe somethin like website visitor counteror anything website related. I don't see the word website in your meta tags at all. See some of the ads that I see: You might also try to add some keyword rich text to your /monitor page Looking at the design: it's very nice and clear, Good Luck