Hello all, Simple question - I have a review site. It's nicely designed, but all there is to it is reviews of a few products. All the reviews are unique, have a few pictures, and 2 links to the landing page of the product. For some reason, my ads are getting disapproved by Adwords, due to the "Landing Page and Site Policy guidelines". No further explanation has been given, but after doing some searching, I saw a few people saying that they don't allow sites whose landing page contains links that redirect to other sites... Is that true? Can you think of any other reason why the ads would not get approved? Let me know. Thanks in advance!
First off, make sure you are familiar with: What should I know as an affiliate advertiser? Then, make sure you review the: Landing Page and Site Policy Guidelines I would guess that you are getting hung up on one of these areas: Your landing page shows information about multiple products rather than a single product. Your landing page doesn't give good and original content (Bridge/Mirror page). Your site doesn't provide a valid disclaimer about your affiliate (or other) relationship with the products that you are reviewing (this isn't just Google, this is now a law). Your landing page features obtrusive elements. Your landing page loads slowly (this will get your site blocked from Adwords). There are other areas that you could be having a problem, but without being able to see your landing page(s), it is only guessing.
Listen to mhovingh, not sure what your site is reviewing but if it's biz opp good luck getting that approved. Your review needs to appear unbaised and it should allow open commenting and ratings, if Google thinks your just trying to convince people to click on your affiliate links you might as well test everything above or pack it up and call it a day.
Well... we have an update. A couple of updates actually... Apparently the ad was disapproved due to the fact that my site is what they call a Bridge-site (ie. a site that adds no value built for the sole purpose of redirecting visitors to other sites). I studied the respective policy page and replied to that email saying that my site is definitely not that.. More specifically - this is for a weight loss review site. It's still new but it has good and researched reviews about 5 products. It allows for comments, ratings and all the sort. I even have a section in the reviews where I mention not-so-good things about each product, so calling it a useless resource would be at the very least unfair. Lastly, I have a disclaimer that is visible from every page of the site. I replied to their email and showed them examples of everything stated above. They replied and changed their minds about the cause of disapproval. They said that the problem was that I was linking to sites that were making unrealistic claims. They even quoted an example of a claim that was unrelated since it was not from one of the products I am selling. Furthermore, they told me that my account had been suspended.. Good one, huh? They said that they checked and double-checked!! all my account data and as a result they suspended my account and there was nothing they could do to get it reactivated. I opened my account yesterday and I created 1 ad which was not approved. After I received their email, I went ahead and deleted that ad. In other words, I have never used the account. I just added my credit card and they charged an authorization payment to confirm which went through.. I wonder what kind of account data they are talking about. Interestingly enough, I am still able to log in to my Adwords account without a problem so maybe the person I am talking to doesn't know what they are talking about. I am really puzzled at this point... If anyone has any suggestions, I would really like to hear them. P.S. I noticed through my traffic logs that 2 people from Google went on it and visited some pages... I am assuming that this was a manual review that resulted in their decision to disapprove the ad/site. My BIG question is... would/could this affect me SEOwise? Would a site being disapproved by Adwords affect the actual Google rankings? If so, I might as well drop the domain and start over...
If you can PM me your landing page url, perhaps I can tell you why they call your site as "bridge page". Do remember that having 100% original content on your website doesn't stop them from labeling your website as "bridge page". You should website should be interactive, social plugin, eg: facebook, twitter, bookmarking & leave comment) , value added features, for instance: sorting, rating, comparison, search...
Jason, I will PM you the URL of my site so that you can take a look, but I really think that we are exaggerating here. Like I said, the site is new so I haven't put any social features yet, other than comments and ratings. Do you really think that every site that doesn't have facebook or twitter wouldn't get approved from Adwords? I really doubt it - that would be like promoting FB and Twitter which would be a silly move for Google. Furthermore, why would there be sorting, rating and comparison? Sure, these would all be great, but why would they be required? Think of this example - imagine a site with 1 page about myself. I offer SEO coaching, so I just talk about what a great SEO I am. Imagine that site as a simple landing page with absolutely no interactivity. Would this no be allowed to advertise on Adwords? I really doubt it and there are MANY examples where we see that. We have to remember here - I am not saying that my Quality Score was low or anything of that sort... I am talking about a disapproved ad. They didn't say my site is "not that good" - they suspended my site. So, I am sure that the issue (if there is an issue to begin with and it's not just a bug and employees who cannot own up to it) is something different. Not an add-on (like social plugins and the sort) but something vital... OR it could just be that they don't like the products that I am selling, which is what they said in their second email. Note that in that second email they didn't say that the site is bad - they said that the products that I am selling are making unrealistic claims. Any ideas?
if google thinks your website is just acting as a gateway to land on some other page then they won't approve it quality score has nothing to do with the landing page
That's it. Furthermore, they have now actually suspended my account only because of that very first ad that was never approved to begin with. Does anybody know what my next step should be? I definitely don't want them to take away the possibility of ever advertising with Adwords due to a single ad..