Hello, I posted a new ebook on my site about 6 weeks ago. I haven't seen any sales despite the fact that I seem to have a number of affiliates promoting the book, and my clickbank analytics report at least 300+ hops since I posted it. I really didn't want to do a long flashy sales letter, I just wanted to show people what it was about, and give them the benefits. What am I missing. I know there are a lot of ebook pros out there, and any advice you have would be greatly appreciated. Thanks!! http://www.thesmallmerchant.com/search_engine_optimization/seo_ebook.php
First of all I want to tell you that I HATE all those LONG sales letters .. I'm more a 'Whats in for me' guy BUT the truth is those long sales letters convert well. Why ?! Because create connection... Buys need a reason to buy it... You identify their problem ... connect with them telling you had same problem and understand how they feel , then tell them you found the solution ...the solution is great...but they need to pay in order to get it ..ad some bonus..some testimonials so potential buyers see that other used your solution and worked for them ... a call to action to urge the action (if thats not there they'll say ..ah ok.so that's book is ok but let's search google for similar products may be I find something cheaper,better so they leave your site and forget it). Reviewing your site I have the feeling ..oh another SEO book made using free articles that I can find just searching the net or joining a SEO forum/blog.. you may rewrite the headline to "Learn how to get 1000 visitors daily using FREE SEO techniques " Sorry for my english, is not native and keep us posted