[Review] Outside the Box PPC Strategy

Discussion in 'Pay Per Click Advertising' started by LisaAa, Oct 29, 2008.

  1. #1
    1) I have the following goals and strategy to reach them:

    I want to get advertisement for my website that bring traffic that's as good as possible for the lowest price possible. This must sound familiar I guess.

    Now I am going to describe my startegy so if you see anything that could be not allowed or lacking effectiveness, please tell me. I try and to think out side the box and come up with new things, but even though I work 15 hours/day I can anly do so much must confess I don't read the ToS and such things because I usually don't need to: the things I come up are not blackhat so... And it's second website, I started only 5 months ago to be interested in the internet. If you see any thing else regarding my adword strat, or something completely unrelated but effective marketing-wise please do tell me.

    I made five accounts and created 15 lists on each of those, and 2 000 keywords on everyone of those. If you do more than google tells you to stop.

    I set the max price to be $.01 per click and will put tomorrow about 10 different ads for each campaigns (that's going to be about 2k copy and paste hahaha I can't wait.....not) because apparently CTR influences the number of impressions you get (thanks cre8asite for this info by the way)

    Now through trial an error I noticed one day is enough to see if a keyword can get impressions for $.01 and I replace the lame keywords everyday.

    I automated everything I could and so it doesn't take that much time if any.

    I always have 5 x 15 x 2000 = 150 000 keywords tested at a time so far and I am going to try groups of two words soon since I'm done with all English words in the dictionnary.

    My goal is to get 2000 visits to my website for $20 a day, then more than that if I can afford it.


    Just a few things: my website is unique and the "niche" if you can call it a niche is humor. I think this website will be successful if only I can have some people actually eyeball it, no matter what they typed to get the ad to get an impression. I'm not trying to get sales or anything, I just want to have an automated way to bring people to my site because I think it will be enough for lots of them to stick around.



    I find it easier this way than to get a hold on social media especially since my website is not good for those (no article so sucks at digg, even if the content is different it's the same "type" of thing so I can't for example submit ten pages a day (just like bash.org if you will) to fark.com and the such etc.) and I prefer to use this way rather than spend hours on creating "made for social media content" because I think my site is a lot better and more interesting than many of the site that get more traffic than I do, and so this method should be enough.

    What do you think? Any ideas to get that be faster or more effective?

    2) As a side question, how can I see how many pages people visit when they come from adwords? I linked the adword and analytics account but I don't seem to get the bounce rate time on site etc. for people coming from adwords.

    3) I can only see the efficiency of my keywords for those that get impressions on the search results. I don't see how I can know what a keywords does for the on site impressions. For example I have a list that 44k impressions but I can'ttell out of the 2k keywords which ones did good thanks to the website using google ads, I can only know which got impressions in the search result pages.

    Thanks a lot for your answers!
     
    LisaAa, Oct 29, 2008 IP
  2. shrkscn

    shrkscn Peon

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    #2
    Your analytics account will provide you the information under paid search.. as well the keywords used by visitors..

    Not sure why you can't see the keywoord details under the keywords tab... you can use adwords editor to download all your campaigns and then export the campaigns to excel to get all keywords in same file.
     
    shrkscn, Oct 30, 2008 IP