I've also got to second Nigel. You logo is still not that good. I don't like the colour scheme, green looks shady, especially the shade you've gone for. The banner is very amateurish. Header layout is bad. Font is also wrong or too small in places. There is a lot more to fix but if you truly want help, fix those problems first then come back to us. Loose a lot of things on your site such as that footer pop up and those annoying moving slideshows
Wow, some harsh remarks over here on DP. I'll have to agree with you on the font. I'm going to check out the CSS page and make the changes on the font and a few other things. I can't believe your not a fan of the logo, I had so much positive feedback on the new website transformation. Thanks for those smaller tips, but im going to to some more work on the site.
Post it again when you have edited it if you would like more feedback. Everyone is different in what they want from a website but constructive criticism will get your site design to a position where it can be liked by the majority.
If you plan on getting conversions. Change the whole theme of the site and go more cartoonist style. Either that or get higher quality pictures as your logo. The website does not look like a lot of time was spent on it. Simply go to your competitor sites and see what they are doing, riip some ideas off and put it on your site. Nothing wrong with stealing ideas. Also search around for posts on how to make your word press site faster and do so. There is so much going on and for E commerce sites where aesthetics are especially important, that design is a very bad idea.