"the simultaneous optimization of intended results while decreasing or eliminating unintended results"; "in an optimization problem we seek values of the variables that lead to an optimal value of the function that is to be optimized"; "to demote the optimization and diversification of a search engine result." – Clinton Cimring, 2006
Reverse SEO is a way of remove the ranking of websites.Its one of the effective strategies for stop the bad publicity in search engines.Its the reputation management.
Reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google. ...
ummm...what was the point of the diagram? essentially reverse seo explained here is replacing negative search results with positive search results with information about good things about you or your company. It is a lot more work than traditional seo because if a result is at the number 1 spot you have to replace it with 10 front page rankings.
I just want to share this site with you to give you more insights about your queries: http://www.searchenginepartner.com/First-page-placement/reverse-seo.html