1800-FREE411 is the leader in free directory assistance calling. Their model is simple: allow advertisers the ability to pay for the priveledge of connecting with callers looking for the products or services they offer. The call is free for the user, and the advertiser pays ONLY when a hot lead connects to their business after hearing an advertisement. Your job will be to find local advertisers to participate in their revolutionary new marketing medium. Our affiliates can earn from 8% to 12% residual commission on the money spent on advertising by the very the advertisers they recruit. Commission River affiliate program
How widely accepted is Pay per call in the advertising field -- I have friends who tried it a year ago without much luck. I like the way you guys link it to a free directory search -- very smart.
It is very new so not very well known, and the affiliate program has just been released. As an advertiser you are only charged a connect fee after 30 seconds, so if the caller is not interested and the call is completed within that time there is no charge. The potential for affiliates is high we believe, as we pay a percentage (8-12%) of the advertising revenue. We drive calls and new customers to businesses that they would otherwise not receive and once they see it works they keep spending more and more as this directly affects their revenue. The difference with other pay per call programs that might have been there in the past is that callers to 1800-free411 are actually requesting to be connected pro-actively.
Also comparing our advertiser rates to lead selling companies that sell live phone transfer leads for $100+ we offer more value at a lower cost (starting at like $3 per connection depending on category). Some of our affiliates have been successful just selling these leads to mortgage companies, let alone the potential for small businesses to compete with Wall Mart for instance.
Great idea you have there, my honest opinion is , if you want to boost up this program, come out with a very agressive commission plan for affiliates who bring you small to medium size businesses . I am not sure how much you can raise that figure but look at the success of auctionads, if affiliates will find your business model to be lucrative for them they will take your business off the ground with no effort . I am looking to buy some pay per call ads for my clients, but honestly the 10% share is not very appealing to me . I will go and buy ads myself and mark them up 50% and they still get a good deal and the leads they want .