I have been using adsence for some time. I am unable to understand the policy of google regarding revenue sharing. The maximum revenue per click I got from adsence is $0.60. Sedo uses google parking program but he is paying me about $0.90 per click for one of my sites. In adsence only I and google are the partners but revenue is low. At SEDO, I, google and sedo are partners but revenue is high. Can someone explain me that?
It can be due to SEDO and you are not same type of publsher for Google. SEDO is premium publishers. Hope mod will move this post to adsens.
Different publishers get different prices....I have seen this happen....I did some work recently for a huge site and they got better CPC than the company I am currently working with for similiar keywords.
There are also differances between different ketwords. Business related keywords get the highest revenue per click I think.