I have marketed mostly b2b services or products, well over 300 websites from startups to 6 billion dollar businesses. Here is what I found with return on my investments, I share this in hopes that others will chime in and give me their experience: Google Ad Words - More impressions, less return on investment Overture/Yahoo - Less impressions, better return on investment (about double that of Google) Adbrite - No legitimate return on investment, however that may be different for internet marketers selling online products etc, instead of brick and mortar and high traffic e-comm advertisers Paid targeted ads on vertical market sites (pharma company ads on pharma info sites, mobile desk ads on mobile office or organizer sites etc.) - Highest return on investment however there is a large number of sites that 'fib' about their traffic, so it pays to investigate. Your feedback? Dominic
So do you mean you even didn't get the money back invested in Ads? Wow, I have to think about this before doing the same.
Not at all, depending on the product or service I do get some return, but I have found it is mostly break even money. That is still good as new customers are worth every penny (and are cheap at break even!). Some products do not make money, adwords has not been a cash cow however it is still better than adbrite (waste of money for tangible goods). Please also consider that most of my clients sell actual shipped products, not info products etc...I have found this to make a big difference. Dominic