Returning visitors

Discussion in 'General Marketing' started by siraxi, Aug 23, 2005.

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  1. #1
    Hello

    I'm developping a website which aims to become "the ultimate information resource in its field". Well, not quite, but a kind of information database.

    The returning visitors should represent an important part of website's traffic. Currently there are around 1.65 visits/visitor monthly. Also about 50% of the visitors come from typing direct address or bookmarks.

    I wonder: is this low or average? Could anyone tell me what would be a high rate of returning visitors?
     
    siraxi, Aug 23, 2005 IP
  2. Liminal

    Liminal Peon

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    #2
    Depends on your niche and how often your content is updated
     
    Liminal, Aug 23, 2005 IP
  3. etechsupport

    etechsupport Peon

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    #3
    You should think how to convert those return visitors to customers and should thereafter to analyze the conversion rates and your ROI rather than analyzing the number of visitors.
     
    etechsupport, Aug 23, 2005 IP
  4. Liminal

    Liminal Peon

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    #4
    Siraxi said it was an information resource site so the concept of customers is hardly relevant.
     
    Liminal, Aug 23, 2005 IP
  5. Crazy_Rob

    Crazy_Rob I seen't it!

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    #5
    My returning visitors rate is 70%.
     
    Crazy_Rob, Aug 23, 2005 IP