Hi there, I know this is a terrible generalisation, BUT is there any typical info on these questions 1/ what is a general 'good' percentage to aim for for returning visitors? What percentage is a 'good' percent? 2/ Typically (and this is much harder) for a specialised niche product retailing at £10 ($20) - lets say a book or music cd - what is a good percentage of visitors i should be converting to customers? This is possibly to general to actually get an answer for but I'm new and wondered if there was something I should be aiming for. Thanks
Q1 is really too general. It very much depends on the content and the type of site you have. Q2 a good percentage is considered anything in the 0.5% - 1.5% range. For unique products you can expect higher conversion rates.
Cheers Colin, my niche is aimed at the travel guide book market but I figured as much thanks muchly for the reply!
I haven't seen anything black on white on this subject and most people in this business aren't willing to share information. The above numbers are not "official" but rather my gut feeling, resulting from my own experience and from the experience of people I talked to.
If you gave your site's url, you might be able to get some solid answers. But I'm with colin104 on what he said.
Don't pay any attention to this Guy... He is Perry Rose and he was Banned yesterday because all he does is come in here and insult everybody, If you check his join date you will see that he just re-joined on August 18th (same day he was Banned as Perry Rose) and every post he has made so far has just been a continuation of every other post he made before he got BANNED Perry, get a life you cyber stalker
Really? Gee, ya think? Can't get anything past this one. Partially because I was picking on your ass, little one. Dry your tears, kid, I think many here don't want you ruining their threads. Me, I think it's kinda funny.
You really are a Disturbed (almost frightening) individual... I actually feel sorry for you... If you'd like some counseling, I'm willing to help... Seriously!
Here's a link to a site that publishes some answers to your question number 2:http://www.zeald.com/Resources/Ebusiness+Statistics++Benchmarks/US+E-Commerce+Website+Conversion+rates+-+April+9+2007.html. These are US statistics. More than 1/3 of US retail e-commerce sites convert between 3% and 20% of their visitors. The rest are struggling between 0 and 3%. Majority of small sites doing around 1%, sometimes less. (Not affiliated with Zeald site above.
um...hope i havent caused a 'stooshie' as we say up here but last time I checked I was too new to post a signature and unable to add my url... hope i havent caused any problems?
*chuckles at vstr* Are you getting a headache from all the crying you are doing? You are fun. Keep 'em comin.' actualeducation, you can post it, but leave out the www. I think, anyway. This will allow you to post it. But there is really no way to give you good answers without seeing your site.
It's one of the oldest puzzles in the world. A big fish in a little pond or a little fish in a big pond. If you think you have a Unique Value Proposition (why should someone deal with you instead of your competitor?), and the margins are there, (2 very big caveats), the big fish in the little pond can be very rewarding. I am in the same boat as you, with even fewer searches. So far, so good.