Hey guys, I need to admit I have been not paying to much attention to the ranking of one of the sites I run in the last years. Now I would like to bring it back to life and look for the most effective solution. What I came up with so far is for sure using the Webmaster Central from Google to fix obvious mistakes, update the sitemaps etc. My main question would be how to figure out which keyword to start optimizing for for a short term result, do you have a smart way to identify the best bets?
It's called keyword research and that's where it all starts. I tend to see what keywords my websites rank for and improve. You can easily use Moz for free to do keyword and link research (I'm talking about moz free trial)