I guess everyone knows by now that article marketing is one of the most lucrative ways to drive traffic to your landing pages, either if promoting a product as an affiliate, a vendor OR you're just building your list . The one thing everyone's looking for is to increase their CTR on on their resource box and drive more traffic and eventually generate more sales or subscribers. Most people aren't paying all that much attention to their resource box and that's why they're losing a whole lot of sales and subscribers. The only way to harvest more traffic from your articles is by having a powerful resource box. You might be wondering why you're still not getting traffic or why you're still not making sales. That's the only reason folks! You have to have a solid resource along with each and every one of your articles. From a marketing standpoint, the single reason we're writing articles is to drive customers/leads/sales/subscribers to our landing pages but how are you going to do that with a non-effective resource box!?! Here's just a few tips to make the most out of your articles and get a CTR as high as 20 - 40% on your resource box. First of all I've seen a lot of people confusing the resource box with the bio box. They're completely different things. The resource box is supposed to describe the services/products that you are selling whilst the bio box acts just like a business card and it's supposed to describe you as an expert in your niche not your products or services. I'm not saying they're not effective but they have a completely different purpose. In this case if you're just promoting a landing page you'll need a resource box. Depending on your business model you can use a bio box that will be far more effective while promoting a service, a blog, a community of some sort and so on ... Again, the bio box isn't supposed to pre-sell, it's just a business card to your blog/site/service that will let your establish yourself as an expert in your field. - Testing your resource box. I've personally been marketing with articles for over 3 years now and let me tell you that each and every niche has it's own secrets when it comes down to a powerful resource box and requires some testing (that should be easy, simply test 10 different resource boxes with 10 different articles that you submit and come up with a winning one. Don't be shy about making your resource box stand out, have a strong call-to-action in your resource box that will make people CLICK, CLICK, CLICK, cause' that what you want .. more traffic, customers and sales. Ok... Here's a resource box that I've been using for over 3000 articles in the relationship niche and it constantly generated a CTR of well over 30%. Yep, the same resource for over 3000 articles. This is the kind of resource box you're looking for. It has to have a strong call to action, otherwise you'll just end up losing visitors and sales. So folks, apart from a quality article you're looking for a strong call-to-action in your resource box. - Formatting your resource box. I mainly use plain text but sometimes bold or underline my targeted keywords and URLs and that will as well increase your CTR. - I personally avoid including my BIO within the resource box, and that be the case you're doing it all wrong. If anyone's interested to read your bio they can always access your profile information. You're looking to pre-sell a product, people won't be interested to find more about yourself but actually find a proven guide to solve their problem. Your reader doesn't give a **** who you are … as long as you can solve their problem ;-) I mean let's think about it, I don't buy a McTasty burger because I trully care who MacDonald's was but because I want to EAT, and yeah it's delicious! You can go on for days telling me you're an expert.. I wouldn't care if you can't solve my problem. Simple as that! - Use words such as "step-by-step, formula, blueprint, checklist" , "best, great, top" .. etc. These words are proven to increase your CTR and grow the reader's interest. - Last but not least include call-to-action words such as "Visit, see, click, must see and so on.. Don't be shy about it, it's business make the most out of your articles with a proper resource box. To your success, Al.
Nice post +1 New people - listen to this advice! Hope you don't mind if I add my experience too. I used to do a lot of article marketing, and eventually through reading posts like this here and elsewhere I got my average click through up from < 10% to probably about 25-30% average. I use a couple of techniques: 1: The Continuation Instead of having an author signature, instead your resource box just continues / concludes the article. So it doesn't say "this article was written by Dan of SubliminalMP3s checkout the <keyword link> album now. It actually just uses the last paragraph which would of been in the article, and within there somewhere there is a contextual anchor link, and at the very last sentence is the call to action. i.e. "try this for yourself with these free gifts: ___link____" This actually works suprisingly well, probably for a few reasons, but imo because it seems natual, the flow of the article isn't broken, and also because it is the opposite of what most people do and therefore what most readers are used to seeing. This is probably my favourite, but another one I use a lot is: 2. A Bold Buzzword followed by the keyword (Twice) So again, don't say "this article was brought to you by Dan, checkout this link:" instead it is this format: Bold Buzzwords: <anchor text link> , mini description. Bold Buzzwords: <anchor text link> , mini description. (i.e. yes, do it twice ) so: Free Download: <free subliminal mp3s> - try these 3 free mind altering mp3s and experience subliminal messages for yourself. Top Secret: <law of attraction> audio - guaranteed to re-wire your mind and explode your manifestation results! This can work really well, depending on if you have free gifts to give away, what you are writing about and the flow of the article. Other buzzwords could be - Top Secret, Limited Time, FREE, Amazing New, Brand New, World's Most Powerful, Shhh, OMG ...... get creative
I wonder why precious still hasn't crossed 100 rep points. Also when you see such threads from precious, understand that this section is in danger
thanks for cool tip but quastion please how to get traffic to articles? i cant get any traffic to my articles i ping them send some backlinks but no good traffic
I've been using your techniques and must say my CTR has been well over 40% with the articles I made, I like the example you used above so will be implementing it in my next articles I am writing at the moment!!
There can be many reasons, if you are gonna use article marketing as your main source of income then you need to target long tail keywords for your articles and optimize you are article around that keyword, if you do that then you will get some traffic, but be sure its 'targeted' and that the keywords are buying kws, don't just write some article that has no kw optimisation on it!!
thanks for help yes i used much keywords in my articles with no luck about thread i just read it now thanks once again
this is a thread that i'm looking for. I wonder why a nice thread like this doesn't get rated? thanks precious i'm sorry i'm sending you a pm. You already spill all the beans here.