Hope someone can help me with this because it doesn't seem to get talked about much (or maybe I'm just not paying attention which is more usual). I am adviised to research keywords by using intitle: (to see how many sites have a keyphrase in the title) and inanchor (to see how many have keyphrase in anchor text) but the results I get are WEIRD. inanchor:"apartments paris" intitle:"apartments paris" (so sites with both things) gives 298000 results intitle:"apartments paris" gives 752 Of course the inanchor intitle should have less results that the intitle on its own. I guess what I am asking is is this a usual and accepted way of doing things? Which results do I believe?