Researching keywords to improve your search engine rankings

Discussion in 'Search Engine Optimization' started by burningcandle2010, Feb 2, 2011.

  1. #1
    Keywords assessment is a key SEO topic. Keywords are refers to how users may find your website on the internet and the results of your performance on the keyword with Google, Bing or Yahoo.
    A lot of potential leads will be missed out if you are not using the correct keywords on what your users segment is really finding for.
    One of the greatest SEO mistake is not targeting the right keywords or totally ignoring the operation when beginning a webpage.

    This is the list of ways that will guide your and your keywords analysis process

    Starting out

    Prepare a few keywords that are related to the site that you are optimizing
    Always make sure that you use the keywords that are related to your webpage.As an example, if you are working a webpage in relation to photographer blog the keywords that can be use are photos, photographer

    Keywords research tools

    Google Adwords and Wordtracker are very good tool for keyword research. The goal is always to find the highly targeted keywords with less competition.

    Choosing Long Tail keywords

    Broad keywords means those keywords that has a few combination and permutation which a user searches for. For and example , If you target is a website that is related to real estate property for rent. Always target keyword such as "rooms for rent" that would be less competititve than "property for rental". Research also shows that people who search for long tail keyword searches typically has greater intention of what they are looking for and thus this leads to higher conversion rate.

    Choosing keywords of geographic location


    Targetting areas and geography of targeted customers do help to narrow down the kewords competitors. For instance there is a huge difference if you are targeting keyword say between "property for rental" and New Mexico "realestate for rent". Always remember to specify and determine your keywords to your specific geographical area.

    Competition research

    It is also worth it to investigate on the competition of the specific targetted keywords. It is usually very tough for getting good rankings on popularly targeted keywords. Perform a Google search on the exact phrase that you are targeting on the searchenginesPerform investination on the top 10 results to see how well these competitors are established. Often by looking at the google page rank of the competition webpage, you can find out how established they are for the specific keywords. It is gonna be be long of tough competition to compete with highly established competitors.

    If you intend to do well in search engine optimization , it will be worthwhile to spend the time and effort to ample keyword research for the site that you are doing SEO on. A lot of effort will be in vain after you realise that you have been targeting tough keywords at the earlier phase of search engine optimization.
     
    burningcandle2010, Feb 2, 2011 IP
  2. Tuxxy

    Tuxxy Guest

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    #2
    Keyword research is so important, to every type of website, nice article :)
     
    Tuxxy, Feb 2, 2011 IP
  3. Lucky Adam

    Lucky Adam Peon

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    #3
    Keyword search is very important tool and you have to deal it with care and skill. Wrong keyword selection often results in poor results as well as frustration. I am impressed with this post as it contains useful information regarding this process. Thanks for sharing.
     
    Lucky Adam, Feb 2, 2011 IP
  4. Emily Johnson

    Emily Johnson Peon

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    #4
    This is some great detailed advice you're sharing! Thank you!
     
    Emily Johnson, Feb 2, 2011 IP
  5. Kiranraj

    Kiranraj Well-Known Member

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    #5
    Great post. You can use Google adword keyword research tool for keyword research
     
    Kiranraj, Feb 2, 2011 IP
  6. George28

    George28 Peon

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    #6
    Great post, thanks.keyword selection is very important part of SEO. So Choose the right keyword for your website.
     
    George28, Feb 3, 2011 IP
  7. ethandavis

    ethandavis Peon

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    #7
    useful post about keyword research...
     
    ethandavis, Feb 4, 2011 IP