I'm refering to two of the tools I'm trying to figure out at the moment - the wordtracker and google trends. I'm doing my research about a good niche that's not too popular and I'm not sure how to search for these keywords in google. Say for example I want to optimize a page or several with the phrase --discounted equipment-- . How will I go about searching for this to check my competition in Google? Do I type in simply discounted equipment or "discounted equipment". Obviously, the competition strongly differs between the two searches but on which should I be focused on? I heard from people that you should target niches with about 10k "discounted equipment" competition. But when I discard the inverted commas these show 8m + websites with the two key words (I've just given an example here). And this brings me to the question: In the freekeyword.tracker.com do I type these words in with commas or without? And what about Google Trends? So what I don't quite get is why would the phrase match searches influence your decision whether to take up the certain niche if for example it only shows 8k competitors when infact there are 10m when searching without the inverted commas? Yes, most of these websites will be common in both searches but I've tried it and all websites apart from the first 2 vary in both. Surely, the keyword density would therefore play a higher role rather than making sure you use them together? I know I made it sound a bit confusing as I'm not very good at wording things but I hope I managed to communicate my message and looking forward to a reply!
try to search keyword/s that is related to your site... try all possible search terms.. and you also have to consider that number of competitors...
Well, part of my question was whether I should rely on the number of competitors I get when using inverted commas to research for niches or when I don't use the inverted commas.
When you type in with the " ", then you are checking out sites that are also targeted that keyword. So pretty much when you put the quotes around the keyword, thats when you will see how many competitors you have to beat.